So far so good

The Car Arena project is coming on well now, for the past few days we've been busy building some pre-launch SEO links back to the site and some search engine friendly features along side some tools for member dealers to be alerted to new vehicles they may interested in when not logged into the site.
And we've been keeping an eye on how google reacts to the content. We found that we'd hammered the keywords like 'Sell my car' and 'Buy my car' so hard in the content that google saw it as spam! So we've mixed the keywords up a little to capture a broader range of key phrases.

On the business side of things Car Arena has whipped up quite a bit of interest from dealers, there are already a hand full of them fully registered with the current system just waiting for the valuations to start pouring through when the advertising is switched on.
So all seems to be going well so far, next week our focus will be finishing some of the outstanding tools for the dealers, more SEO work and preparing for 'launch' sometime in September when the advertising is switched on.